SS20 creates a mix of futuristic patterns and represents the modern approach to the 60's and late 70's eras. While working on the collection, designer, Gvantsa Janashia, was trying to bring the freshness to the old patterns and cuts and approached each and every piece of the collection in a playful way. It was a process of creation of new forms and figures, developed through spontaneous sketching. Cuts used in creation of the pieces are mostly inspired by cycles that remind us of asymmetrical stones and are developed through improvisation.
All of the above creates the element of surprise and shows how small details can completely renovate timeless silhouettes. Materials used include jacquard, cotton and organza. It is noteworthy that since the forms and shapes are the main focus of the collection, pastel colors such as pink, black, white, as well as graduation of pink and yellow are used and create the primary color palette of the new season.ABOUT BRAND
: Gvantsa Janashia is a Georgian fashion designer. At an early age, she moved to Paris to study fashion design and styling at the Paris American Academy. Long-time dedication to her vocation and comprehensive knowledge of fashion marketing and art management funneled her towards establishing her own label under the name JANASHIA. From January 2015, JANASHIA started promoting and exporting her collections abroad.