‘Within this collection, I wanted to visualize 80s soap opera vibes. There are many kinds of characters, mostly older mature women. Some are cheating on their husbands; some are going bankrupts, but still spend all their money on clothes; others are on Xanax, while some are just going back home tired from work. Most of those characters are fashionholics. I wanted to depict as many types of characters as possible within one soap opera.’ - said the Georgian designer.
Main accent of SS20 collection is 70s and 80s fashion aesthetic. Mostly 80s. The collection is a mix of light and heavy fabrics. Known for his love of bright color tones, George Keburia traditionally plays with color. For SS20, he wanted to play as much as possible – mixing soft palette of canary yellow, baby blue, and apricot with bolder colors like fuchsia pink, lime and black.
Editorial shoot of SS20 were styled with wigs and oversized sunglasses. This season, the sunglasses are introduced in three oversized shaped: round, D-frame and square. George Keburia is introducing satchel and shoulder bags in SS20. The leather bags are adorn with oversized rose details, which are also noticed on some of the ready-to-wear pieces. There are playful camisoles, asymmetric mini skirts, cropped blazers and dresses with oversized collar decorated with contrasting lace. The collection is characterized by sharp shapes and sculptured silhouettes.