Georgian brand founded in 2017 by young Georgian designer LADO BOKUCHAVA. He started namesake brand as a small knitwear manufacturing, which was soon to become a major Georgian fashion market player. Lado graduated from Tbilisi State Academy of art and since then has been working as a head designer for famous Georgian brands like Atelier Kikala and MATÉRIEL. Brand’s signature is 80’s underground style mixed with contemporary world. The sources of inspiration for designer are always different movies or books that are expressed in the mood of collection.
campaign for LADO BOKUCHAVA FW20-21 season was shot in Georgian mountains, and will be showcasing at Mercedes benz Tbilisi Fashion Week.